1. Introduction

This Privacy & Cookies Policy explains how Alpenra.com collects, uses, and protects your personal information, as well as how cookies and similar technologies are used to improve your browsing experience. By using our website, you agree to the practices described in this policy.

2. Information We Collect

We may collect the following types of information:

  • Personal details: name, email, phone number, shipping address, billing information.
  • Transaction data: order history, payment details.
  • Technical data: IP address, browser type, device information.
  • Behavioral data: browsing activity, preferences, and interactions with our site.

3. How We Use Your Information

Your information is used to:

  • Process and deliver orders.
  • Provide customer support.
  • Improve website functionality and user experience.
  • Send promotional offers and newsletters (with your consent).

4. Cookies Policy

Cookies are small text files stored on your device when you visit our site. We use them to:

  • Enable secure login and account management.
  • Remember your shopping cart and checkout preferences.
  • Analyze traffic and improve website performance.
  • Personalize content and marketing communications.

Types of cookies we use:

  • Essential cookies: Required for website functionality.
  • Performance cookies: Collect anonymous data to improve performance.
  • Functional cookies: Remember your preferences (e.g., language, region).
  • Marketing cookies: Track browsing habits to deliver relevant ads.

5. Managing Cookies

You can control cookies through your browser settings:

  • Block or delete cookies at any time.
  • Opt‑out of marketing cookies.
  • Note: Disabling cookies may affect website functionality.

6. Legal Basis (GDPR/CCPA)

  • Under GDPR, cookies are processed based on your consent.
  • Under CCPA, California residents have the right to opt‑out of the sale of personal data collected via cookies.

7. Data Sharing & Protection

  • We do not sell or rent your personal information.
  • Data is only shared with trusted third‑party providers (e.g., payment gateways, logistics partners).
  • All data is transmitted securely and stored with encryption.

8. Updates to This Policy

We may update this Privacy & Cookies Policy from time to time. Changes will be posted on this page with the “Last Updated” date.

9. Contact Us

For questions about this Privacy & Cookies Policy, please contact:

Email: alpenra@outlook.com

Address: Germany Fulfillment Center – Rudolf-Diesel-Straße 24, 56070 Koblenz, Germany